“It’s great to see the poker players, pro and amateur alike, really embracing it as their own. That’s why this year Harrah’s has named Bad Beat On Cancer the official charitable initiative of the WSOP. It’s a great thing.
Also, at the cage during the WSOP, each time a player registers for an event there’s a red form. All you have to do is check the box on that form to pledge one percent of your winnings in that particular event. And if you don’t cash, there’s no blood. It’s a win win…”
Poker Cares: Charity Poker News and Events 